THEPROCESS.
The same route every time. What changes is how far along it a project needs to go.
01
DISCOVER
Understand the business, the customer and what is actually being sold.
02
DEFINE
Set the strategic and visual direction before a single screen is designed.
03
CREATE
Design, produce and develop — in that order, with review points between.
04
REFINE
Test on real devices, real content and real people. Then cut what is not working.
05
LAUNCH
Release the work, hand over the keys and make sure it holds up.
06
START AT STAGE 01EVOLVE
Support growth when it is needed. Not a retainer for its own sake.