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Why most restaurant websites lose the booking before the menu loads

This is placeholder body copy for the studio journal. Replace it with the first published piece.

A restaurant website has one job on a phone at 6pm: make someone hungry enough to book. Most of them instead open with a slideshow, a cookie banner and a PDF link.

The fix is rarely more content. It is fewer decisions between arriving and booking, and photography that does the persuading instead of the copy.

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Continue the argument here. Keep paragraphs short, keep the measure comfortable, and let the images carry the atmosphere.

— PS Creative Studio

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